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Diligo Brand

Diligo is a young social community website that connects people from all over the world that want to learn and take action on social issues.

Challenge
To create a brand that was approachable, humble, positive, creative and youthful. Appealing to young people but also to potential donors or investors.

Approach
Because Diligo is all about ideas and sharing them I needed to go back as far as when human kind would draw on caves to communicate and express their thoughts. I took most of our inspiration from petroglyph drawings and brought them back to what we call now doodles. These doodles represent all the company’s values and personality.

Results
Award winner logo of the day, published at 360 Magazine, featured at Lovely Package, Applied Arts Wire & VFS blog.